Are you using the lockdown to prepare your plans and proof, so you’re ready to win the contracts that are coming – and do you need help to complete the bids that are happening now?...
3 simple tips to communicate complex information
October 2, 2018
George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...
Tips to generate business leads while the NZ sun shines
January 25, 2018
Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
Building connections through visual storytelling
December 9, 2016
Getty Images 2017 Visual Trend Report
If you needed more proof that visuals are sit at the same table as the story, take a look at the 2017 Visual Trend Report recently released by our friends at Getty Images.
We are more visually inclined than ever before and it's become more than a case of 'pictures telling...
Tips for brands from Dry July:
July 29, 2016
By George Hulbert, a part-time paragon of abstinence:
I'm a fan of Dry July and have been for a few years.
Last year I did it properly. I signed up to the
Dry July website and abstained from the evils of booze for the full month, gaining sponsorship for this annual 31-d...
What do the IOC and Melania Trump have in common?
July 22, 2016
The short answer: they are both mangling their message.
Let's look at the International Olympic Committee (IOC) first:
Following a report by the World Anti-Doping Agency (WADA) that concluded that Russia has indulged in active state-sponsored athlete doping on a grand sc...
Doing altogether better for kids by shaping the Buddy Day message
November 13, 2015
On 13 November, thousands of people all around New Zealand will be carrying 1 metre-high cardboard 'buddies' around with them all day long: to school, meetings, lunch, on the bus, out for a bike ride, down the pub. Everywhere.
And yes, that's me with my buddy, Melody, in th...
Five signs that you are positioned to win at tender time
October 2, 2015
***This article orginally appeared in the October/November version of New Zealand Construction News***
A tender response is never the time to introduce yourself to a client for the first time: it is the opportunity to underscore pricing and attributes of yours that they alr...
Win more awards with these 9 simple tips
October 1, 2015
'Tis the season to be winning, tra-la-la-la-laaa, la la-la laaaa…
Well it should be, if you follow these simple guidelines that we apply when we help our clients target and win awards that give their organisations significant profile:
Select the right awards
Although it...
5 valuable messages from CoreNet
June 30, 2015
Yesterday's CoreNet Symposium was a cracker: great venue, inspiring speakers, leftfield content, real points of learning – and a bloody good bash to boot.
I walked out richer for the event, thanks in part to five messages that I absorbed:
1. Conferences don't have to be ...
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