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George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...
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Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
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Getty Images 2017 Visual Trend Report

If you needed more proof that visuals are sit at the same table as the story, take a look at the 2017 Visual Trend Report recently released by our friends at Getty Images. We are more visually inclined than ever before and it's become more than a case of 'pictures telling...
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By George Hulbert, a part-time paragon of abstinence: I'm a fan of Dry July and have been for a few years. Last year I did it properly. I signed up to the Dry July website and abstained from the evils of booze for the full month, gaining sponsorship for this annual 31-d...
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The short answer: they are both mangling their message. Let's look at the International Olympic Committee (IOC) first: Following a report by the World Anti-Doping Agency (WADA) that concluded that Russia has indulged in active state-sponsored athlete doping on a grand sc...
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On 13 November, thousands of people all around New Zealand will be carrying 1 metre-high cardboard 'buddies' around with them all day long: to school, meetings, lunch, on the bus, out for a bike ride, down the pub. Everywhere. And yes, that's me with my buddy, Melody, in th...
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***This article orginally appeared in the October/November version of New Zealand Construction News*** A tender response is never the time to introduce yourself to a client for the first time: it is the opportunity to underscore pricing and attributes of yours that they alr...
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'Tis the season to be winning, tra-la-la-la-laaa, la la-la laaaa… Well it should be, if you follow these simple guidelines that we apply when we help our clients target and win awards that give their organisations significant profile: Select the right awards Although it...
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Yesterday's CoreNet Symposium was a cracker: great venue, inspiring speakers, leftfield content, real points of learning – and a bloody good bash to boot. I walked out richer for the event, thanks in part to five messages that I absorbed: 1. Conferences don't have to be ...
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By George Hulbert, Director, The Clarity Business So one element of the Budget was blown a day early: the big secret - that the Government intends to open up 430 hectares or more of Crown land in Auckland to residential development in an effort to try to cool the housing m...
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