Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?...
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By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand. Although without the right tools at your disposal, getting testimonials can be like pu...
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Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....
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Heineken's new Worlds Apart advert is grabbing headlines around the world today and rubbing salt in Pepsi's wounds after the soft drink manufacturer's disastrous Kendall Jenner protest advert. Heineken's ingenious advert, which is currently trending at number two on YouTu...
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Was this week's gaffe at the Oscars actually one of the most cunning 'shock-awe marketing stunts ever'? This was the question Fox Business posed in an article the day after the 89th Academy Awards. With the Oscars' TV ratings on the slide in recent years, the PR guy inside...
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By Luke Henshall 1. Have an opinion We all know the feeling. You get back from holiday feeling relaxed and refreshed (yeah right!) and the cogs of the work machine move a bit slower. This is the perfect time to express that opinion you've been wanting to advocate or l...
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