People have been asking me for a few months why I haven’t been writing a blog about my year, which has seen so much change. Well, here it all is, in one self-indulgent go:...
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Black Friday is coming up! It is increasingly seen as the start of the retail holiday season, which ends after the Boxing Day sales that often last until mid-January.  At this time social media marketing can help your business to gain new customers and brand advocates, ...
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The awards season is upon us - yay! A time of tuxedos, toasts, and tension… as you wait to hear if your name will go up in lights. Or will you walk away gritting your teeth sickly as your arch competitor takes the title from you again?...
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Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...
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George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...
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By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand. Although without the right tools at your disposal, getting testimonials can be like pu...
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By Athena Dennis No matter what kind of business you’re in, your website needs to effectively sell your offerings. Organisations that deliberately and consciously invest in conversion optimisation are twice as likely to see a boost in sales. However the reason many b...
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by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...
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Quiz time. What do a former Aussie rules player, the 80s popsinger Phil Collins, a knighted scientist and former Prime Minister Helen Clark all have in common?...
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Evil English Trips Trump

July 19, 2018
Dear oh dear. The English Language has been a naughty boy, letting down the US president again this week. Go to the back of the class, you complicated language you, and see me at the end of the lesson. ...
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