George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...
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By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand. Although without the right tools at your disposal, getting testimonials can be like pu...
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By Athena Dennis No matter what kind of business you’re in, your website needs to effectively sell your offerings. Organisations that deliberately and consciously invest in conversion optimisation are twice as likely to see a boost in sales. However the reason many b...
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by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...
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Quiz time. What do a former Aussie rules player, the 80s popsinger Phil Collins, a knighted scientist and former Prime Minister Helen Clark all have in common?...
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Evil English Trips Trump

July 19, 2018
Dear oh dear. The English Language has been a naughty boy, letting down the US president again this week. Go to the back of the class, you complicated language you, and see me at the end of the lesson. ...
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Here’s a guide on how to structure your social media and content strategy, in order to get the best outcome for your real estate business:...
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What messages did you get from the Kim meets Don circus? Were there any, or was it just hair spray: all about presentation, unlikely to survive a stiff breeze, and likely to make you feel a bit odd if you inhale it?...
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Gayford takes the bait

April 27, 2018
Got ‘em. Two words (or part thereof) that almost certainly would have been uttered at the editorial desk in the NZ Herald this week after the recently appointed first man Clarke Gayford found himself reeled in by an inflammatory column....
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For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...
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