If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...
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As an avid consumer of media, I’ve always got an ear out for a good interview. And I heard an absolute humdinger on Radio New Zealand in the car on the way to work this morning:...
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Time and time again we come across businesses who tell us “Yes it would be nice to be on Facebook but we don’t want to expose ourselves to the haters out there who will attack us because of <insert contentious product or service impact here>.       &...
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I'm going to tell you a story. One day, a French poet named Jacques Prévert was walking the streets of Paris when he came across a beggar asking for money. Beside the beggar was a handwritten sign which read: ‘I am blind, please help’. Prévert stopped and asked the man...
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As the New Zealand General Election 2017 campaign gets underway in earnest, George Hulbert casts his eye over the messages that people might be taking from the whole crazy business:...
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Flip flop Trump a-lot

August 18, 2017
What a week we’ve seen with so many scandals, issues and debacles in the news, including a near nuclear war with North Korea. One story that gained huge traction was Donald Trump's response to the tragic death of a woman in the Charlottesville riots last weekend....
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Are you ready if the media spotlight shines in your direction? This blog post contains slides from a presentation George gave to the REINZ Property Managers Conference today - please click on the button below for the slides:...
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So you thought that the Lions tour was just about rugby? Not so, according to Lions supporter George Hulbert, who says that all the banter, media and social media shenanigans during the tour offer lessons for anyone looking to engage through communication:...
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What is Netflix? We all know the answer. It’s become part of our everyday vernacular to the point where ‘Neflix and chill’ has become a euphemism. So what’s the connection to your organisation and what can Netflix possibly do for your organisation’s communications?...
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What will be your lasting memory of Emirates Team New Zealand's America’s Cup win: a well-earned victory or drinking games with team members seemingly vomiting up lamingtons? Luke Henshall explores the fine line between personality versus professionalism in the public eye....
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