Gayford takes the bait

April 27, 2018
Got ‘em. Two words (or part thereof) that almost certainly would have been uttered at the editorial desk in the NZ Herald this week after the recently appointed first man Clarke Gayford found himself reeled in by an inflammatory column....
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For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...
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Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...
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We are all suckers when it comes to new social media platforms - and even this pale, stale male is not immune:...
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Hey, WhatsApp-ening?

February 23, 2018
WhatsApp is one of many communications channels that are worth exploring for wider brand communications and campaigns. Here’s why, says Luke Henshall:...
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The initial pitches being made by the three candidates for the leadership of New Zealand’s National party make it unlikely that we’ll see a change in government any time soon. And emojis are the reason why:...
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Would you rather be shackled by a fear of offending or so oblivious to what’s appropriate that you use a speech from a hero of the civil rights movement to shift product? Those were the ends of the spectrum Super Bowl viewers were confronted with. ...
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As we slither sweatily into February and the pace of work starts to match the 30°C heat outside, there is certainly a lot of work being put out for tender at the moment. We are working on three separate bids, and it is good to be focused and rolling at speed. One thing we h...
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Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
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Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....
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