Bang, crunch, dig, engage!
February 24, 2017
A video of a truck laying a road is hardly scintillating stuff but a video of just that in Western Australia has sent the local council's social media metrics into the stratosphere.
The footage shows a 4.9 kilometre section of road being laid on Airstrip Road – which lea...
TAGS
social mediacommunicationsMikela DennisonGeorge Hulbertcontent marketingmedia relationspublic relationsmessage developmentmessagetendersreputationDaniel McCabeadvertisingDylan BrownstorytellingbrandmarketingFacebookLuke HenshallPRstrategyCartoonscontentcrisis communicationdigital marketingAthena DennisaudienceawardsBlogdigital communicationsJournalistsSocialtechnologyThought leadershipTwitterwebsiteARAthenabid writingClarityconstructioncoworkingfailsimageryInterviewsissue managementJasmine Kerkmeestermanagementmedia trainingpoliticsProduct marketingpropertyVR2018AIauthenticityBay of PlentyBritomartbuilding consentcampaignscelebrityChristmasclickbaitconstruction activityConversion optimisationCopywritingCorenetCTRDesigndigitaldisruptive technologyDonald TrumpdroneDwell timeearned mediaElectionemojiseventsExperiential marketingFacebook liveGoogleGuerrilla marketingHumanityvMachineinfluencersInstagramintegrated marketing communicationInternetlabourleadershipLinked Inmeasurementmedia interviewmetricsNeil GaughtnewslettersOAPsPensionersPersonal brandingphotographyPlatformPokemon Goreal estateremarketingreviewsRFPRio OlympicsROIShed10Snapchatstakeholder engagementstealth marketingstrategic advicesustainabilitytestimonialsTipsTom FishburneTrendsUXVeroVideowebsite optimisationWhatsAppworkplace