Bang, crunch, dig, engage!
February 24, 2017
A video of a truck laying a road is hardly scintillating stuff but a video of just that in Western Australia has sent the local council's social media metrics into the stratosphere.
The footage shows a 4.9 kilometre section of road being laid on Airstrip Road – which lea...
TAGS
communicationssocial mediaMikela DennisonGeorge Hulbertcontent marketingpublic relationsmedia relationsmessage developmenttendersmessagereputationDaniel McCabeadvertisingDylan BrownstorytellingbrandmarketingPRstrategyFacebookLuke HenshallRFPCartoonscontentcrisis communicationdigital marketingAthena Dennisaudienceawardsbid writingBlogdigital communicationsJournalistsSocialtechnologyThought leadershipTwitterwebsiteARAthenaClarityconstructioncoworkingfailsimageryInterviewsissue managementJasmine Kerkmeestermanagementmedia trainingpoliticsprocurementProduct marketingpropertystrategic adviceVR2018AIauthenticityBay of PlentyBritomartBroader Outcomesbuilding consentcampaignscelebrityChristmasclickbaitconstruction activityConversion optimisationCopywritingCorenetCTRDesigndigitaldisruptive technologyDonald TrumpdroneDwell timeearned mediaElectionemojiseventsExperiential marketingFacebook livefathersGoogleGuerrilla marketingHumanityvMachineinfluencersInstagramintegrated marketing communicationInternetKim BaldocklabourleadershipLinked Inmeasurementmedia interviewmetricsNeil GaughtnewslettersOAPsPensionersperception auditPersonal brandingphotographyPlatformPokemon Goreal estateremarketingreviewsRio OlympicsROIShed10Snapchatstakeholder engagementstealth marketingsustainabilitytestimonialsTipsTom FishburneTrendsUXVeroVideowebsite optimisationWhatsAppworkplace