http://www.theclaritybusiness.co.nz/blog/ The latest Blog feeds from www.theclaritybusiness.co.nz en-us Wed, 29 Apr 2026 06:25:57 +1200 Rocketspark http://www.theclaritybusiness.co.nz/blog/post/138338/jaguar-genius-tease-or-brand-disaster-you-decide/ Brand refreshes are often controversial, but few have generated as much negativity and comment worldwide as Jaguar’s car-less, logo-less, seemingly gender-less, teaser promotion. But is it teaser genius or brand suicide?The hot topic of news shows, podcasts and even political commentary around the world – even featuring on my favourite podcast, the 100 million download The News Agents – Jaguar’s move to ‘copy nothing’ and move away from its (insufficiently large) tweedy, older audien... Tue, 26 Nov 2024 07:54:41 +1300 http://www.theclaritybusiness.co.nz/blog/#post138338 http://www.theclaritybusiness.co.nz/blog/post/55668/why-delivering-on-the-broader-outcomes-is-like-mowing-the-lawn/ As we head towards the weekend, some of us lucky people will be wondering if the weather will be good enough to allow us to run the mower over our gardens - while others will no doubt be hoping for a massive downpour so they can stay inside and binge-watch Netflix... Whatever your motivation level, it makes me think about how the Government’s Wellbeing Agenda is a bit like gardening. Yes. Really. I must be thinking about this a bit too much - perhaps I should use the weekend to have a good old... Fri, 31 Jul 2020 14:08:32 +1200 http://www.theclaritybusiness.co.nz/blog/#post55668 http://www.theclaritybusiness.co.nz/blog/post/55429/insights-from-our-why-wellbeing-matters-event-22-july-2020/ It was so great to welcome a packed room at Generator and many people on Zoom for our social procurement insight event: Why Wellbeing Matters (if you want to win work from Government). MC:d ably by David Maurice, who coped admirably with the challenges of hosting a hybrid event that switched between multiple locations, our two speakers spoke on two aspects of activity in this area: Andy Cochrane, Director Beacons - Construction Accord at MBIE, spoke powerfully and ... Thu, 23 Jul 2020 14:17:24 +1200 http://www.theclaritybusiness.co.nz/blog/#post55429 http://www.theclaritybusiness.co.nz/blog/post/52849/Want-to-win-more-work-All-the-clues-were-in-the-Budget-speech/ If you are a company that wants to win a slice of national, regional or local government work in New Zealand, clues to everything you need were in Grant Robertson’s speech last Thursday, says George Hulbert:... Mon, 18 May 2020 15:43:04 +1200 http://www.theclaritybusiness.co.nz/blog/#post52849 http://www.theclaritybusiness.co.nz/blog/post/51022/Need-help-being-useful-when-you-communicate/ Amid the Covid lockdown it may seem that now is not a good time to communicate. But if you do it right, it could be the most valuable thing you ever do:... Tue, 14 Apr 2020 16:08:11 +1200 http://www.theclaritybusiness.co.nz/blog/#post51022 http://www.theclaritybusiness.co.nz/blog/post/50394/Many-procurement-processes-are-still-forging-ahead--so-are-you/ Are you using the lockdown to prepare your plans and proof, so you’re ready to win the contracts that are coming – and do you need help to complete the bids that are happening now?... Tue, 31 Mar 2020 14:01:30 +1300 http://www.theclaritybusiness.co.nz/blog/#post50394 http://www.theclaritybusiness.co.nz/blog/post/50164/What-COVID-messages-are-getting-through-to-you/ We’re big into message at The Clarity Business. Which ones are getting through to you at the moment?... Thu, 26 Mar 2020 12:29:48 +1300 http://www.theclaritybusiness.co.nz/blog/#post50164 http://www.theclaritybusiness.co.nz/blog/post/48505/Test-Are-you-ready-to-win-work-aligned-with-Governments-Broader-Outcomes/ Are you part of a company that wins work in NZ from government departments, agencies or from local government? If so, you might want to pay attention now:... Fri, 07 Feb 2020 14:11:34 +1300 http://www.theclaritybusiness.co.nz/blog/#post48505 http://www.theclaritybusiness.co.nz/blog/post/47633/3-PR-disasters-in-2019--and-a-triumph/ Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?... Fri, 20 Dec 2019 09:05:05 +1300 http://www.theclaritybusiness.co.nz/blog/#post47633 http://www.theclaritybusiness.co.nz/blog/post/44263/Lessons-from-my-father/ by Kim Baldock:... Fri, 30 Aug 2019 12:27:48 +1200 http://www.theclaritybusiness.co.nz/blog/#post44263