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For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...
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Would you rather be shackled by a fear of offending or so oblivious to what’s appropriate that you use a speech from a hero of the civil rights movement to shift product? Those were the ends of the spectrum Super Bowl viewers were confronted with. ...
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Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
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Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....
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Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...
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Tell me if you’ve ever done this: you’re scrolling through your Facebook feed and an interesting picture or intriguing clickbait headline catches your attention. You stop and look at it. Turns out, it’s an advert or a sponsored posted. You’re interested in it but you...
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Heineken's new Worlds Apart advert is grabbing headlines around the world today and rubbing salt in Pepsi's wounds after the soft drink manufacturer's disastrous Kendall Jenner protest advert. Heineken's ingenious advert, which is currently trending at number two on YouTu...
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