The Clarity Business is home, connected and active!
During the COVID Quarantine, we’re active and focused on keeping communication channels open for you:
- Offering useful advice to clients in this challenging environment
- Embracing all that technology offers – cheers Zoom - despite the rather dodgy background in George's home office! Give us a call to find out...
Keep safe everyone,
George and Kim
Are you aligned with the Broader Outcomes?
If you want to win local or national government work hen you need to be across the Broader Outcomes, the Government’s clear, overarching guidelines that are driving its entire approach to procurement.
Filtering through to council agencies in their procurement too, the Broader Outcomes can show you how to position your business for success. Ignore them at your peril!
We've now helped clients target and win 4 major contracts in the Broader Outcomes world valued at nearly $2.9 billion - give us a call if you'd like some help!
MEttle 12 lands!
Forget the 12 days of Christmas: we're loving the twelfth issue of MEttle by MinterEllisonRuddWatts! We're privileged and delighted to be involved with such an amazing #thoughtleadership #publication - read some of the latest articles on their website:
MATES launches to prevent suicides in construction
We love this photo of the amazing Justin Geange talking on The Project on 30 October as part of our launch of MATES In Construction. Such an amazing speaker, and teller of a truly powerful story - we live to work with people of his quality, warmth, humour and eloquence.
New skills in the Clarity team!
It’s very exciting for us to announce that Kim Baldock has agreed to apply her skills at The Clarity Business.
Joining us as a highly skilled contractor, Kim is a senior marketing and communications professional with extensive experience in a range of industries including; media, events, commercial real estate and non-profit, working across Pacific and Asia. She has held key roles within organisations including More FM, The Radio Network, North Port Events, Restaurant Association of NZ and most recently with CBRE New Zealand and CBRE Asia Pacific.
“I have worked with Kim for a number of years at CBRE,” says George Hulbert. “I have always been a big fan of not just her skillset but also the way she gets things done, so when the opportunity arose to see if she might work with us I leapt at the chance – and I’m stoked that she has been adding great value to what we do from day 1.”
Kim adds to Clarity’s skillset across a wide range of disciplines including marketing, communications, media relations, internal communications, thought leadership and RFP tendering processes.
She has led client engagement programmes ranging from $350,000 to $1 million and exclusive client events from 50 senior leaders through to broader based events of up to 250, managed RFP document development for Commercial Real Estate sales of $20 million plus and redesigned internal communication processes impacting over 11,000 employees.
FLASH FLASH FLASH
This is the actual newsflash when the news broke in New Zealand 50 years ago that man had walked on the moon.
Anyone interested in news, and the history of news, will be interested to see this piece of paper, a teleprinter message that was torn off ‘the ticker’ at the Daily Post in Rotorua just before 1pm on Monday 21 July 1969 NZ time and given to George's father-in-law, Bob Wallace, who was working there as a reporter.
We think it is a pretty remarkable piece of paper, and we love the fact that it tells the story simply and powerfully, as news does at its best. No frills on this one: just a world-shifting announcement in eight words. A man doing something truly extraordinary, something historic.
Imagine how the story might appear on social media today: 'Astronaut breaks silence: you'll be amazed at what he did next'...?
10 years young!
Amazing - The Clarity Business is ten years old! And we celebrated with a tenth birthday party complete with balloons, cake, Twisties, cheerios, fizzy drinks (!) and a bit of dancing.
It was great to welcome so many long-term clients and friends of the business to the lovely Excelsior Lounge in Generator, and to spend some fun time together relaxing and enjoying each other's company.
George also wrote a blog about a few things he's learned during his ten years of clarity - do read it HERE, and please take a look at a few photos from the night below:
Yes! Latest wins take Clarity clients to $4.7 billion work won!
It's always big news for us when our clients win procured work through tenders, and latest wins have been big ones: spectacular achievements for our clients, who have now won more than $4.7 billion in turnover with our assistance.
These wins continue to underscore the importance of sharp messaging and valuable time spent a)thinking about how your organisation will do more than meet your client's expectations - how will you be the engine of their success going forward - and b) how can you prove it?
Do it well, and win. Many congratulations!
George had a great time recently when asked to be a guest lecturer to the Auckland University of Technology students on the Public Relations course.
Given a tough topic - Communicating Complex Information - George was nervous that the 100+ students who had got up for the 9am lecture (not something George would have done in his university days...) would get up and walk out, or at least spend the time sexting, but it seemed like the audience was engaged and into the topic and examples.
No one fell asleep, and the feedback afterwards was very positive. Let's do it again!
Starry facility hits Herald thanks to great photo
Kudos to Dr Michelle Dickinson, aka Nanogirl, for being so game as to allow this photo to be taken at the launch of the new Intra medical facility in North Harbour - as featured in today's New Zealand Herald. A great shot in an excellent facility, with top work by photographer Chris Loufte too.
It goes to show that a great shot always enhances a great story. Visual content with a human dimension is always key to engaging audiences.
Super-penthouse makes the front page!
It always gives us a thrill to see our clients and their projects in the media, and particularly when they are front page news.
The New Zealand Herald's lead article on Saturday featured CBRE's project The Pacifica, which continues to set standards for quality and scale in Auckland.
With $200 million in sales, and roughly 70% of the building pre-sold as construction gets underway in earnest (see separate NZ Herald story on Saturday here), The Pacifica is set to be a true Auckland landmark.
George really enjoyed MC-ing the CoreNet Symposium in Shed 10, threading his way through a day of stellar speakers from all over the world discussing how to create truly memorable experiences in modern workplaces. A great day!
Nanogirl: smashing it at The Learning Wave
It's always so invigorating to go to a breakfast event that fires your imagination, shows you possibilities and gives you tools you can use in your daily life.
For more on what she said, read on HERE:
Doing Round The Bays in style:
Oh yeah baby, fluoro is the way to go! Well, if you want to look like Richard Simmons anyway...
The Clarity team (and fit ring-ins) took to the streets of Auckland to run the 8.4km Round The Bays, with team 1 coming in at a creditable 46 minutes. Running can be fun!
Lead On: networking at its best
It was great to be part of the first Lead On business networking lunch event at The Northern Steamship in Britomart yesterday. The 26 people who came along represented a wide range of companies and industries, and created a lively, fun and thoroughly rewarding event. Relaxed, interesting and highly engaging, it was just as networking should be.
The next one is due to take place at the same location on Wednesday 14th March at 12:30pm.
Please email George if you'd like to come along!
Breakfast event - Thursday 23 November
Visiting British author and global thought leader Neil Gaught put on a breakfast in association with The Clarity Business.
Neil shared his powerful insights on how society is changing business – and offered guidance on how businesses should position themselves for the future.
As the author of CORE: How a Single Organizing Idea Can Change Business for Good - which has since been nominated for a business book award in the UK, Neil has a powerful approach that will help leaders to better respond to today’s challenges.
Jacinda Neighdern's a winner!
Jacinda Neigh-dern, Clarity's entry in the inaugural Generator McAlpine Stakes, a three-furlong pantomime horse race, proved to be a reasonably slow horse, but one with strong dancing style and a good sense of timing.
Not the most stylish horse, nor the most out there, but her ability to sneak away ahead of the pack on the last leg of the race saw her take out the win!
Many thanks to Generator for what was a really superb event. Bring on next year!
Check out the awesome video of the event HERE:
George really enjoyed MC-ing The Keystone Trust's annual awards evening last Thursday. The trust, its leadership and the students who are the beneficiaries of its scholarships, are equally - and thoroughly - impressive.
And it's always great to work with Victoria McArthur and Louella Mancer, who make the daunting task of growing a hugely successful trust look easy. Thank you for involving us!
In the news
Great to see our client Minter Ellison Rudd Watts talking in the New Zealand Herald today (26 October 2017) about ways to meet and fund the many infrastructure challenges we face in NZ. MERW partners Tom Fail and Sarah Sinclair demonstrating their insightful perspectives, as ever:
Keystone skills session
Here's George working through some presentation skills with the ever-impressive scholarship students of The Keystone Trust - not sure what's up on screen, but there must be a point to it!
Co-working poster children!
Always at the forefront of trends, it's good to see George and Dan from Clarity in this New Zealand Herald article on co-working in our "trendy and funky Generator co-working space in Britomart, Auckland"...
NZTG smashing media coverage at #NZTGCONF
Great to see NZ Trade Group showcasing some of the media coverage it has achieved to 116 members at #NZTGCONF 2017. We love working with this highly innovative nationwide organisation, which helps trades businesses to get ahead faster. And it's good to see NZTG using media coverage to build its reputation among its own partners too...
And the message is:
Great Lions Mixer!
George was of course happy with the convincing Lions win, but more so with the turnout and the people who came.
Thank you all for coming - and keep your eyes peeled for the next Clarity Mixer, to be announced in due course.
Clarity clients win $3 billion in work!
"The successes that our clients enjoy at in targeting, approaching and then submitting tender submissions is testament to their committed and message-focused approach," says George Hulbert, Director of The Clarity Business.
"When organisations think ahead to the bids they want to target several months ahead of time, and then position their businesses to succeed - promoting the qualities that align with their intended clients - they are so much more likely to succeed.
"At a time when evaluation weightings in formal procurement processes are increasingly favouring non-price attributes, any organisation looking to win work through submitting a tender should consider how they can focus their message before and during the process."