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Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...
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Tell me if you’ve ever done this: you’re scrolling through your Facebook feed and an interesting picture or intriguing clickbait headline catches your attention. You stop and look at it. Turns out, it’s an advert or a sponsored posted. You’re interested in it but you...
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If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...
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Time and time again we come across businesses who tell us “Yes it would be nice to be on Facebook but we don’t want to expose ourselves to the haters out there who will attack us because of <insert contentious product or service impact here>.       &...
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I'm going to tell you a story. One day, a French poet named Jacques Prévert was walking the streets of Paris when he came across a beggar asking for money. Beside the beggar was a handwritten sign which read: ‘I am blind, please help’. Prévert stopped and asked the man...
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What is Netflix? We all know the answer. It’s become part of our everyday vernacular to the point where ‘Neflix and chill’ has become a euphemism. So what’s the connection to your organisation and what can Netflix possibly do for your organisation’s communications?...
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What will be your lasting memory of Emirates Team New Zealand's America’s Cup win: a well-earned victory or drinking games with team members seemingly vomiting up lamingtons? Luke Henshall explores the fine line between personality versus professionalism in the public eye....
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Which social media platform(s) should your organisation be active on? Which one best aligns with your brand and will reach your target audience? With a number of options to choose from, we take a look at how you can make choices that will yield the best return on investment....
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The Twitter-sphere has erupted this week over a Trump tweet that has created an avalanche of responses, memes and jokes. With Twitter's ability to put people and organisations in the headline news, this week's blog looks at what the medium can actually help you to achieve. ...
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The team at Clarity recently attended the annual CoreNet Symposium for the New Zealand chapter of the CoreNet Global property networking organisation. This year the theme was 'Humanity and the Machine'. Here's what we learned:...
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