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For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...
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Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...
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We are all suckers when it comes to new social media platforms - and even this pale, stale male is not immune:...
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Hey, WhatsApp-ening?

February 23, 2018
WhatsApp is one of many communications channels that are worth exploring for wider brand communications and campaigns. Here’s why, says Luke Henshall:...
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Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
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Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....
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Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...
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Tell me if you’ve ever done this: you’re scrolling through your Facebook feed and an interesting picture or intriguing clickbait headline catches your attention. You stop and look at it. Turns out, it’s an advert or a sponsored posted. You’re interested in it but you...
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If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...
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Time and time again we come across businesses who tell us “Yes it would be nice to be on Facebook but we don’t want to expose ourselves to the haters out there who will attack us because of <insert contentious product or service impact here>.       &...
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