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by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...
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Do you want to connect better with your audiences amid the blizzard of content that's out there? Use HEROES to help you to do that:...
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By Mikela Dennison, Account Manager Weaving a good story is an art form. Weaving a good story in a business context is an art form - and a science. Effective business communications weaves a good story, but it also makes the most out of the individual elements in play. And ...
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It's an often-used saying here at Clarity that using a single piece of good content many times is a sound strategy – it's highly effective, and that's why we stand by it. Content is still king - and we're not just talking about words, but about imagery, GIFs, video, inf...
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As a passionate content marketing enthusiast, I gladly leaped at the opportunity to attend Espire Media's workshop at Britomart's Generator to learn a thing or two more about the trade, and thankfully Espire Media's Group Editor and Head of Content, Colin Kennedy, had plenty...
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By George Hulbert, a big Two Ronnies fan: Sad days, when comedy greats drop off the perch. Last week, a tiny man of huge comedy stature, Ronnie Corbett, set off to join the heavenly entertainment industry. Famous for more than 50 years, Ronnie Corbett was best-known for h...
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There are some valuable business communication lessons to be found in the recent activities of the world's most famous women - the Kardashian sisters and reigning pop queen, Beyoncé - if you care to spend a few minutes thinking about it. Much to the chagrin of my colleague...
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88% of B2B marketers say they are producing online content, yet only a mere 30% believe their efforts are successful, according to the Content Marketing Institute's B2B Content Marketing 2016 report. So let's address the elephant in the room – why are 70% of marketers tha...
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The Reuters Institute for the Study of Journalism has released its annual report 'Media, Journalism and Technology Predictions 2016'. With statistics and commentary from publishers, media and brands, the survey offers useful insight for businesses and organisations looking t...
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We all want our content to go viral in the same way we all want to win the Lotto, but in reality, creating content that takes the internet by storm is a lot harder than including a funny picture of a cat (not to say we don't love a good picture of a cat). The secret behind ...
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