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As an avid consumer of media, I’ve always got an ear out for a good interview. And I heard an absolute humdinger on Radio New Zealand in the car on the way to work this morning:...
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As the New Zealand General Election 2017 campaign gets underway in earnest, George Hulbert casts his eye over the messages that people might be taking from the whole crazy business:...
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So you thought that the Lions tour was just about rugby? Not so, according to Lions supporter George Hulbert, who says that all the banter, media and social media shenanigans during the tour offer lessons for anyone looking to engage through communication:...
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At a time when evaluation increasingly favours non-price attributes in procurement processes - and we've had news that our clients have now won more than $3 billion in work through tenders - what is the secret for any organisation looking to win work through tenders?...
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A friend the other day was telling me about the value of mediation in settling disputes versus going through the courts system. They went to great lengths to point out that some people see the court as the place where they can put forward their argument over a particular mat...
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Have The Odd Couple got hold of your brand? Are you communicating in one way all year and then giving different messages when pitching for work? This article explains how to bring your regular communications and formal pitch messages together to make the most of both: ...
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Bang, crunch, dig, engage!

February 24, 2017
A video of a truck laying a road is hardly scintillating stuff but a video of just that in Western Australia has sent the local council's social media metrics into the stratosphere. The footage shows a 4.9 kilometre section of road being laid on Airstrip Road – which lea...
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Why Trump won it

November 18, 2016
As the world reattaches its eyebrows from the back of its head and tries to readjust to the reality that Donald Trump did in fact win the US presidency, it seems to us at The Clarity Business – people who are more into the power of message than politics - that there are a ...
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By Daniel McCabe

Image: GETTY ...
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What is leadership?

October 10, 2016
In an era of unprecedented challenges and disruption, what defines leadership? Thrive #ThriveNZ16, a great event run by EMA, asked the question - and got some great answers from some of the best and brightest in our country: You judge: who gave the best answer to the questi...
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