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Six marketing trends that will dominate 2019

by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...

August 3, 2018

The concert that became a circus

Quiz time. What do a former Aussie rules player, the 80s popsinger Phil Collins, a knighted scientist and former Prime Minister Helen Clark all have in common?...

July 27, 2018

Evil English Trips Trump

Dear oh dear. The English Language has been a naughty boy, letting down the US president again this week. Go to the back of the class, you complicated language you, and see me at the end of the lesson. ...

July 19, 2018

6 ways to stimulate social media engagement

Here’s a guide on how to structure your social media and content strategy, in order to get the best outcome for your real estate business:...

June 29, 2018

Hairspray messages from crazy Trump-Kim love-in

What messages did you get from the Kim meets Don circus? Were there any, or was it just hair spray: all about presentation, unlikely to survive a stiff breeze, and likely to make you feel a bit odd if you inhale it?...

June 15, 2018

Gayford takes the bait

Got ‘em. Two words (or part thereof) that almost certainly would have been uttered at the editorial desk in the NZ Herald this week after the recently appointed first man Clarke Gayford found himself reeled in by an inflammatory column....

April 27, 2018

Zuckerberg has to explain the internet to old people

For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...

April 20, 2018

The shocking truth about clickbait

Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...

March 9, 2018

Why I signed up to Vero today:

We are all suckers when it comes to new social media platforms - and even this pale, stale male is not immune:...

March 2, 2018

Hey, WhatsApp-ening?

WhatsApp is one of many communications channels that are worth exploring for wider brand communications and campaigns. Here’s why, says Luke Henshall:...

February 23, 2018

Why emojis show National won’t be in Government for years

The initial pitches being made by the three candidates for the leadership of New Zealand’s National party make it unlikely that we’ll see a change in government any time soon. And emojis are the reason why:...

February 15, 2018

Who decided this was a good idea? Super Bowl ad hits new low

Would you rather be shackled by a fear of offending or so oblivious to what’s appropriate that you use a speech from a hero of the civil rights movement to shift product? Those were the ends of the spectrum Super Bowl viewers were confronted with. ...

February 9, 2018

The 4 Whats can help you to win more contracts - here’s how:

As we slither sweatily into February and the pace of work starts to match the 30°C heat outside, there is certainly a lot of work being put out for tender at the moment. We are working on three separate bids, and it is good to be focused and rolling at speed. One thing we have noticed from the bids on which we are working at the moment is the heavy shift in weighting towards non-price attributes over price – in one case as far as 80:20. In this environment - in which organisations putting wo...

February 2, 2018

Tips to generate business leads while the NZ sun shines

Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...

January 25, 2018

6 communication trends you can’t ignore in 2018

Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....

January 19, 2018

We love these photos:

Visual content has never been more important - ever - which is why we love this story in the New Zealand Herald so much. We hope you enjoy it as much as we do:...

January 15, 2018

Opinion matters

I don’t know why I do it, but I do. No matter how much I find the views of Mike Hosking getting my back up, I continually go back for more. ...

December 11, 2017

Going into holiday mode over Christmas? Your clients aren’t.

Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...

December 1, 2017

Brand is dead, CSR is dead: long live SOI

The Clarity Business yesterday hosted visiting British author and global thought leader Neil Gaught for a memorably provocative session on what organisations have to do to stay relevant in the rapidly evolving world in which we live:...

November 24, 2017

Free breakfast event - Thursday 23 November 8-9am

Visiting British author and global thought leader Neil Gaught is putting on a breakfast in association with The Clarity Business. Neil will share his insights on how society is changing business – and offer guidance on how businesses should position themselves for the future.  Neil is the author of CORE: How a Single Organizing Idea Can Change Business for Good and will share his powerful approach that will help you to better respond to today’s challenges. WHEN: 8-9am Thursday 23 Novemb...

November 15, 2017

What I learned about coworking at the rear end of a pantomime horse

It’s not every day that you get to be the rear end of a pantomime horse. But, thanks to coworking space Generator and its creative community building ways, this peculiar dream came true for George Hulbert on Tuesday this week. And he learned a lot:...

November 10, 2017

Unmasking social media audiences: new updates you NEED to know

Tell me if you’ve ever done this: you’re scrolling through your Facebook feed and an interesting picture or intriguing clickbait headline catches your attention. You stop and look at it. Turns out, it’s an advert or a sponsored posted. You’re interested in it but you don’t click on the link, you don’t ‘like’ it, you don’t comment, you don’t share it. As far as the advertiser is concerned, you’ve shown no interest in the advert. Right? Wrong. Introducing ‘dwell time’ Fac...

October 30, 2017

The No. 1 thing holding your company’s brand back…

If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...

September 22, 2017

An interviewing masterclass: Guyon Espiner tackles Winston Peters

As an avid consumer of media, I’ve always got an ear out for a good interview. And I heard an absolute humdinger on Radio New Zealand in the car on the way to work this morning:...

September 14, 2017

Dealing with haters on social media

Time and time again we come across businesses who tell us “Yes it would be nice to be on Facebook but we don’t want to expose ourselves to the haters out there who will attack us because of <insert contentious product or service impact here>.                                                                  In the most extre...

September 12, 2017 Posts 1-25 of 153 | Page next
 

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