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Want to win more work? All the clues were in the Budget speech

If you are a company that wants to win a slice of national, regional or local government work in New Zealand, clues to everything you need were in Grant Robertson’s speech last Thursday, says George Hulbert:...

May 18, 2020

Need help being useful when you communicate?

Amid the Covid lockdown it may seem that now is not a good time to communicate. But if you do it right, it could be the most valuable thing you ever do:...

April 14, 2020

Many procurement processes are still forging ahead – so are you?

Are you using the lockdown to prepare your plans and proof, so you’re ready to win the contracts that are coming – and do you need help to complete the bids that are happening now?...

March 31, 2020

What COVID messages are getting through to you?

We’re big into message at The Clarity Business. Which ones are getting through to you at the moment?...

March 26, 2020

Test: Are you ready to win work aligned with Government’s Broader Outcomes?

Are you part of a company that wins work in NZ from government departments, agencies or from local government? If so, you might want to pay attention now:...

February 7, 2020

3 PR disasters in 2019 – and a triumph

Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?...

December 20, 2019

Lessons from my father

by Kim Baldock:...

August 30, 2019

3 tendering secrets hidden in Elvis song titles

Bet you didn’t know that Elvis was a master of the tendering process, as well as being a snake-hipped singing god. Well, he sure can help you do better in your approach to tendering – and just looking at his song titles can help you. Here’s how:...

August 23, 2019

Become outstanding in standing out

Are you looking to be just another tree in the forest, or the one that truly stands out, asks Kim Baldock:...

August 16, 2019

5 secrets from the gym on how to communicate better

It’s amazing – gyms aren’t just for pumping iron or getting a sweat on. They can actually teach us a few things about how we can communicate better in our working lives. And not just about grunting in public. Yes, it’s true!...

August 2, 2019

What does positive Sentiment mean for winning work?

AECOM’s regular Sentiment survey results event is always fascinating: but what does the latest survey mean for companies looking to win work through tender?...

July 5, 2019

You can change your life for the better, even in a terrible year. Here’s how I did:

People have been asking me for a few months why I haven’t been writing a blog about my year, which has seen so much change. Well, here it all is, in one self-indulgent go:...

December 14, 2018

Push your social media to work harder, better, stronger over the holidays

Black Friday is coming up! It is increasingly seen as the start of the retail holiday season, which ends after the Boxing Day sales that often last until mid-January.  At this time social media marketing can help your business to gain new customers and brand advocates, as a part of the overall marketing mix, along with increased revenue.  You can get your social media to work like a well oiled machine over the holidays if you implement the following tips:...

November 9, 2018

Want to win industry awards? Here’s how:

The awards season is upon us - yay! A time of tuxedos, toasts, and tension… as you wait to hear if your name will go up in lights. Or will you walk away gritting your teeth sickly as your arch competitor takes the title from you again?...

November 2, 2018

10 lessons from 10 years of Clarity

Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...

October 26, 2018

3 simple tips to communicate complex information

George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...

October 2, 2018

Six creative ways to get more customer testimonials

By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand. Although without the right tools at your disposal, getting testimonials can be like pulling teeth. The most effective ways to get testimonials is to leverage the power of the internet....

September 14, 2018

Ten Great Ways to Optimise your Landing Page for Conversion

By Athena Dennis No matter what kind of business you’re in, your website needs to effectively sell your offerings. Organisations that deliberately and consciously invest in conversion optimisation are twice as likely to see a boost in sales. However the reason many businesses don’t, is that they are far too focused on BAU – the business as usual syndrome. When more pressing tasks need to be addressed right now, then optimising the home page of your website takes a backseat. Although...

August 24, 2018

Six marketing trends that will dominate 2019

by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...

August 3, 2018

The concert that became a circus

Quiz time. What do a former Aussie rules player, the 80s popsinger Phil Collins, a knighted scientist and former Prime Minister Helen Clark all have in common?...

July 27, 2018

6 ways to stimulate social media engagement

Here’s a guide on how to structure your social media and content strategy, in order to get the best outcome for your real estate business:...

June 29, 2018

Gayford takes the bait

Got ‘em. Two words (or part thereof) that almost certainly would have been uttered at the editorial desk in the NZ Herald this week after the recently appointed first man Clarke Gayford found himself reeled in by an inflammatory column....

April 27, 2018

Zuckerberg has to explain the internet to old people

For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...

April 20, 2018

The shocking truth about clickbait

Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...

March 9, 2018

Why I signed up to Vero today:

We are all suckers when it comes to new social media platforms - and even this pale, stale male is not immune:...

March 2, 2018 Posts 1-25 of 168 | Page next
 

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