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You can change your life for the better, even in a terrible year. Here’s how I did:

People have been asking me for a few months why I haven’t been writing a blog about my year, which has seen so much change. Well, here it all is, in one self-indulgent go:...

December 14, 2018

Push your social media to work harder, better, stronger over the holidays

Black Friday is coming up! It is increasingly seen as the start of the retail holiday season, which ends after the Boxing Day sales that often last until mid-January.  At this time social media marketing can help your business to gain new customers and brand advocates, as a part of the overall marketing mix, along with increased revenue.  You can get your social media to work like a well oiled machine over the holidays if you implement the following tips:...

November 9, 2018

Want to win industry awards? Here’s how:

The awards season is upon us - yay! A time of tuxedos, toasts, and tension… as you wait to hear if your name will go up in lights. Or will you walk away gritting your teeth sickly as your arch competitor takes the title from you again?...

November 2, 2018

10 lessons from 10 years of Clarity

Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...

October 26, 2018

3 simple tips to communicate complex information

George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...

October 2, 2018

Six creative ways to get more customer testimonials

By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand. Although without the right tools at your disposal, getting testimonials can be like pulling teeth. The most effective ways to get testimonials is to leverage the power of the internet....

September 14, 2018

Ten Great Ways to Optimise your Landing Page for Conversion

By Athena Dennis No matter what kind of business you’re in, your website needs to effectively sell your offerings. Organisations that deliberately and consciously invest in conversion optimisation are twice as likely to see a boost in sales. However the reason many businesses don’t, is that they are far too focused on BAU – the business as usual syndrome. When more pressing tasks need to be addressed right now, then optimising the home page of your website takes a backseat. Although...

August 24, 2018

Six marketing trends that will dominate 2019

by Athena Dennis. As the year ticks over into its second half, right now is a great time to consider future trends in marketing for 2019. No matter what industry your business operates within, it pays to know about the next big thing around the bend. ...

August 3, 2018

The concert that became a circus

Quiz time. What do a former Aussie rules player, the 80s popsinger Phil Collins, a knighted scientist and former Prime Minister Helen Clark all have in common?...

July 27, 2018

Evil English Trips Trump

Dear oh dear. The English Language has been a naughty boy, letting down the US president again this week. Go to the back of the class, you complicated language you, and see me at the end of the lesson. ...

July 19, 2018

6 ways to stimulate social media engagement

Here’s a guide on how to structure your social media and content strategy, in order to get the best outcome for your real estate business:...

June 29, 2018

Hairspray messages from crazy Trump-Kim love-in

What messages did you get from the Kim meets Don circus? Were there any, or was it just hair spray: all about presentation, unlikely to survive a stiff breeze, and likely to make you feel a bit odd if you inhale it?...

June 15, 2018

Gayford takes the bait

Got ‘em. Two words (or part thereof) that almost certainly would have been uttered at the editorial desk in the NZ Herald this week after the recently appointed first man Clarke Gayford found himself reeled in by an inflammatory column....

April 27, 2018

Zuckerberg has to explain the internet to old people

For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...

April 20, 2018

The shocking truth about clickbait

Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...

March 9, 2018

Why I signed up to Vero today:

We are all suckers when it comes to new social media platforms - and even this pale, stale male is not immune:...

March 2, 2018

Hey, WhatsApp-ening?

WhatsApp is one of many communications channels that are worth exploring for wider brand communications and campaigns. Here’s why, says Luke Henshall:...

February 23, 2018

Why emojis show National won’t be in Government for years

The initial pitches being made by the three candidates for the leadership of New Zealand’s National party make it unlikely that we’ll see a change in government any time soon. And emojis are the reason why:...

February 15, 2018

Who decided this was a good idea? Super Bowl ad hits new low

Would you rather be shackled by a fear of offending or so oblivious to what’s appropriate that you use a speech from a hero of the civil rights movement to shift product? Those were the ends of the spectrum Super Bowl viewers were confronted with. ...

February 9, 2018

The 4 Whats can help you to win more contracts - here’s how:

As we slither sweatily into February and the pace of work starts to match the 30°C heat outside, there is certainly a lot of work being put out for tender at the moment. We are working on three separate bids, and it is good to be focused and rolling at speed. One thing we have noticed from the bids on which we are working at the moment is the heavy shift in weighting towards non-price attributes over price – in one case as far as 80:20. In this environment - in which organisations putting wo...

February 2, 2018

Tips to generate business leads while the NZ sun shines

Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...

January 25, 2018

6 communication trends you can’t ignore in 2018

Speed. Change. Technology. Disruption. Transformation. Our world is exploding with new technologies and new ways of communicating. Never before has the world of communication evolved so fast and in so many ways and directions....

January 19, 2018

We love these photos:

Visual content has never been more important - ever - which is why we love this story in the New Zealand Herald so much. We hope you enjoy it as much as we do:...

January 15, 2018

Opinion matters

I don’t know why I do it, but I do. No matter how much I find the views of Mike Hosking getting my back up, I continually go back for more. ...

December 11, 2017

Going into holiday mode over Christmas? Your clients aren’t.

Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...

December 1, 2017 Posts 1-25 of 160 | Page next
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