10 lessons from 10 years of Clarity
October 26, 2018
Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...
3 simple tips to communicate complex information
October 2, 2018
George Hulbert was chuffed to be asked to give a guest lecture to the Auckland University of Technology (AUT) PR & Communications course recently. The topic: Communicating Complex Information. Sounds hard? Here are three tips that help George to make it easier: ...
Why emojis show National won’t be in Government for years
February 15, 2018
The initial pitches being made by the three candidates for the leadership of New Zealand’s National party make it unlikely that we’ll see a change in government any time soon. And emojis are the reason why:...
Who decided this was a good idea? Super Bowl ad hits new low
February 9, 2018
Would you rather be shackled by a fear of offending or so oblivious to what’s appropriate that you use a speech from a hero of the civil rights movement to shift product? Those were the ends of the spectrum Super Bowl viewers were confronted with. ...
Opinion matters
December 11, 2017
I don’t know why I do it, but I do. No matter how much I find the views of Mike Hosking getting my back up, I continually go back for more. ...
Madness, energy and pus: messages from Election 2017
August 24, 2017
As the New Zealand General Election 2017 campaign gets underway in earnest, George Hulbert casts his eye over the messages that people might be taking from the whole crazy business:...
How the Lions fans taught us to communicate
July 13, 2017
So you thought that the Lions tour was just about rugby? Not so, according to Lions supporter George Hulbert, who says that all the banter, media and social media shenanigans during the tour offer lessons for anyone looking to engage through communication:...
What Netflix can do for your organisation
July 7, 2017
What is Netflix? We all know the answer. It’s become part of our everyday vernacular to the point where ‘Neflix and chill’ has become a euphemism. So what’s the connection to your organisation and what can Netflix possibly do for your organisation’s communications?...
Why you need HEROES to engage your audiences
February 16, 2017
Do you want to connect better with your audiences amid the blizzard of content that's out there? Use HEROES to help you to do that:...
How social storytelling ran Red Peak up the pole
January 18, 2017
This is a re-print of a blog we published in September 2015, at the height of the flag debate in New Zealand:...
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