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Daniel McCabe

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For the last month Facebook has been embroiled in a privacy scandal that while shocking to some has also generated a few laughs along the way. Here are a few of our favourites and views on the future of the platform. ...
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Is clickbait dying or is it getting stronger? It’s absolutely everywhere we turn and can drive even the most sane individuals crazy. But here’s why your organisation needs to apply the principles of it. ...
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Did your business go to sleep over Christmas? Some canny operators have been using the downtime to get in front of their target audiences and generate meaningful leads. Here’s how:...
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Summer has officially hit NZ and pretty soon we’ll all be putting our Out Of Office on and business will come to a grinding halt. And yet, as you’re working on your tan your clients are glued to their phones, soaking in your competitors’ advertising…...
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Tell me if you’ve ever done this: you’re scrolling through your Facebook feed and an interesting picture or intriguing clickbait headline catches your attention. You stop and look at it. Turns out, it’s an advert or a sponsored posted. You’re interested in it but you...
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If you’re struggling to increase your brand awareness and build meaningful, trusting relationships with your audience, the solution could quite literally be staring you in the face every day…...
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I'm going to tell you a story. One day, a French poet named Jacques Prévert was walking the streets of Paris when he came across a beggar asking for money. Beside the beggar was a handwritten sign which read: ‘I am blind, please help’. Prévert stopped and asked the man...
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What is Netflix? We all know the answer. It’s become part of our everyday vernacular to the point where ‘Neflix and chill’ has become a euphemism. So what’s the connection to your organisation and what can Netflix possibly do for your organisation’s communications?...
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Which social media platform(s) should your organisation be active on? Which one best aligns with your brand and will reach your target audience? With a number of options to choose from, we take a look at how you can make choices that will yield the best return on investment....
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Thank you Corenet!

June 7, 2017
Thank you Corenet for letting us MC for your #humanityvmachine symposium. The lessons learnt were super insightful and fun. Thanks again for such a fantastic opportunity and thinking to invite us, we look forward to your next gathering! ...
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