The Clarity Business is in the business of message
We help you to succeed through being relentlessly clear and focused on message - in everything we (and you) do.
To be able to operate effectively we need to gain knowledge of the following four things as early as possible:
1. Objective - what do you seek to achieve / what needs to happen for you to achieve your goal?
2. Audience - which person or people will act to make that happen / award you that contract?
3. Message - what do they need to know (that all-important 'Why Us?') to decide to act in your favour?
4. Strategy - we then work with our client to create a communications programme to deliver their message in a resonant and consistent manner.
The reason we are successful in the world of tendering is that from minute 1 we work to assess a company's ability to define and distribute its message, seeking to dig up the all-important Unique Selling Points and then highlight them in meaningful ways before, during and after a formal tender process.
1. Objective - what do you seek to achieve / what needs to happen for you to achieve your goal?
2. Audience - which person or people will act to make that happen / award you that contract?
3. Message - what do they need to know (that all-important 'Why Us?') to decide to act in your favour?
4. Strategy - we then work with our client to create a communications programme to deliver their message in a resonant and consistent manner.
The reason we are successful in the world of tendering is that from minute 1 we work to assess a company's ability to define and distribute its message, seeking to dig up the all-important Unique Selling Points and then highlight them in meaningful ways before, during and after a formal tender process.