To be able to operate effectively we need to gain knowledge of the following four things as early as possible:

1. Objective - what do you seek to achieve / what needs to happen for you to achieve your goal?

2. Audience - which person or people will act to make that happen / award you that contract?

3. Message - what do they need to know (that all-important 'Why Us?') to decide to act in your favour?

4. Strategy - we then work with you to help you build client understanding, prove your alignment, and demonstrate your unique value.

The reason we are successful in the world of pursuits is that from minute 1 we work to assess your ability to define and distribute your message, seeking to dig up the all-important Unique Selling Points and then highlight them in meaningful ways before, during and after formal tender processes.