Succeed through a stronger brand message

Why use message?

It's alive! An effective, consistent message should live throughout your organisation.

Message is more than a slogan or brand catchphrase: it's a powerful and simple expression of your brand, business, offer, points of difference - and the benefits you create.

So much more than just presenting your service or product, good message is all about a cohesive and effective way of working and talking: actions and words that show what you achieve for your clients - and how you do it.

It all translates to achieving your goals.

Our process

Defining your message

We use messaging every day to help our clients to define their offer, hone their proposition and be clearer about their positioning in the market. This leads to better understanding and much greater engagement.

Here are some of the key areas in which we apply messaging for our clients:
  • Decision-making
  • Infographics
  • Media releases and interviews
  • Social media and blogging
  • Newsletters
  • Tenders
  • Annual reports
  • Award submissions
  • Presentations
  • Brochures and company profiles.
Message should also act as a filter - a sense-checker or decision-making tool. Ask yourself: Is this action supporting our message and where we want to be positioned - or is it not? Is this decision or behaviour in line with our organisation's core offer - or does it detract from the value we deliver?

Shape your message

Like anything, your business objectives will change over time – and your message needs to reflect those changes to be effective.

We work with you to ensure that your message is consistent with your business objectives, no matter the stage of the business. While some organisations choose to add to their existing message, and develop it over time, others need to create a whole new message that accurately reflects a new direction.

A strong and effective message is something that all your people can use - and value - every day.

It means that all forces are working in the same direction, resulting in a strong and consistent offer that puts you and your company in good stead moving forward.