As a passionate content marketing enthusiast, I gladly leaped at the opportunity to attend Espire Media's workshop at Britomart's Generator to learn a thing or two more about the trade, and thankfully Espire Media's Group Editor and Head of Content, Colin Kennedy, had plenty...
How B2B marketers can succeed with content in 2016
February 5, 2016
88% of B2B marketers say they are producing online content, yet only a mere 30% believe their efforts are successful, according to the Content Marketing Institute's B2B Content Marketing 2016 report.
So let's address the elephant in the room – why are 70% of marketers tha...
7 tips for creating viral content
December 11, 2015
We all want our content to go viral in the same way we all want to win the Lotto, but in reality, creating content that takes the internet by storm is a lot harder than including a funny picture of a cat (not to say we don't love a good picture of a cat).
The secret behind ...
Three views on Oxford Dictionary’s Word of the Year for 2015
November 30, 2015
The Clarity team weigh in with three views on the announcement:
Mikela Dennison, Account Manager, The Clarity Business
Emojis take their rightful place in the lexicon of 2015
So, Oxford Dictionary has announced the 'face with tears of joy' emoji as the Word of the Year f...
A few useful tools for finding online trends
July 21, 2015
You've probably already noticed Google's autocomplete feature, where Google cheekily tries to finish your sentence in search for you based on popular results, but are you aware of its use for spotting online trends?
To demonstrate, a recent study by Fixr revealed how the mo...
4 simple ways to create killer content
June 25, 2015
We all know KISS – Keep It Simple, Stupid – the theory that often simplicity is the best option. While we've all grown up since learning this in primary school (hopefully), many of us tend to try and punch a bit above our weight when it comes to content creation without ...
Why news and social media go hand-in-hand
June 12, 2015
By Dylan Brown, Communications and Social Media Executive, The Clarity Business
At a time when newspaper readerships are continuing to decline, it's easy to assume that people have lost their lust for news, but that's simply not the case.
A study conducted earlier this yea...
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