Weave a story (and use every thread)
June 10, 2016
By Mikela Dennison, Account Manager
Weaving a good story is an art form. Weaving a good story in a business context is an art form - and a science. Effective business communications weaves a good story, but it also makes the most out of the individual elements in play. And ...
It's an often-used saying here at Clarity that using a single piece of good content many times is a sound strategy – it's highly effective, and that's why we stand by it.
Content is still king - and we're not just talking about words, but about imagery, GIFs, video, inf...
PR internships: a question of value
March 29, 2016
Through recent conversations and LinkedIn/web browsing, I've noticed a couple of instances of unpaid internships in and across the communications industry, which I think warrants some friendly discussion and debate.
I know that internships, paid or unpaid, are an investment...
There are some valuable business communication lessons to be found in the recent activities of the world's most famous women - the Kardashian sisters and reigning pop queen, Beyoncé - if you care to spend a few minutes thinking about it.
Much to the chagrin of my colleague...
Long-form social content, data and deeper engagement
January 22, 2016
The Reuters Institute for the Study of Journalism has released its annual report 'Media, Journalism and Technology Predictions 2016'. With statistics and commentary from publishers, media and brands, the survey offers useful insight for businesses and organisations looking t...
Three views on Oxford Dictionary’s Word of the Year for 2015
November 30, 2015
The Clarity team weigh in with three views on the announcement:
Mikela Dennison, Account Manager, The Clarity Business
Emojis take their rightful place in the lexicon of 2015
So, Oxford Dictionary has announced the 'face with tears of joy' emoji as the Word of the Year f...
Ch-ch-ch-changes: Social media updates you need to know about now
October 16, 2015
There's been some significant changes made to several popular social channels in recent weeks, so I thought I'd do a quick recap of the developments that are on our radar and highlight how businesses can make use of the new tools at hand:
Twitter makes Direct Messaging a m...
Digital developments: how news makers interact through social media
September 8, 2015
How is the media responding to the rapid digital changes on its doorstep?
I attended the PRINZ Digital Developments event, a panel discussion which included Paul Thompson, (CEO Radio NZ), Cathy O'Sullivan (Auckland Editor in Chief, Stuff/Fairfax), and Lizzie Marvelly (Found...
How can you use social media and content to showcase the people and stories in and around your business?
September 5, 2015
By Mikela Dennison, Account Manager, The Clarity Business
Do you have a passionate and expert team of people within your organisation? Does your organisation support any community or industry causes? Are you struggling to tell authentic stories that do those things justice?...
Latest international research shows that journalists' use of social media has matured and online channels are now seen and used as an integral part of modern journalistic practices.
We often hear people and businesses asking; what's the point of Twitter? Does my business re...
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