3 PR disasters in 2019 – and a triumph
December 20, 2019
Here we are at the end of another year of reputational cataclysms and catastrophes – plus a few coups as well. Is it me, or has it been a more dramatic year than usual?...
10 lessons from 10 years of Clarity
October 26, 2018
Ten years ago, The Clarity Business launched out into the pounding waves of the Global Financial Crisis. Great timing! Here are ten things we've learned since then:...
Six creative ways to get more customer testimonials
September 14, 2018
By Athena DennisThe most effective way to grow your audience is through the power of testimonials. Testimonials are the old-fashioned way to build reputation and legitimacy for your brand.
Although without the right tools at your disposal, getting testimonials can be like pu...
Brand is dead, CSR is dead: long live SOI
November 24, 2017
The Clarity Business yesterday hosted visiting British author and global thought leader Neil Gaught for a memorably provocative session on what organisations have to do to stay relevant in the rapidly evolving world in which we live:...
Dealing with haters on social media
September 12, 2017
Time and time again we come across businesses who tell us “Yes it would be nice to be on Facebook but we don’t want to expose ourselves to the haters out there who will attack us because of <insert contentious product or service impact here>. &...
Madness, energy and pus: messages from Election 2017
August 24, 2017
As the New Zealand General Election 2017 campaign gets underway in earnest, George Hulbert casts his eye over the messages that people might be taking from the whole crazy business:...
Are you ready for media interest?
July 31, 2017
Are you ready if the media spotlight shines in your direction? This blog post contains slides from a presentation George gave to the REINZ Property Managers Conference today - please click on the button below for the slides:...
What will be your lasting memory of Emirates Team New Zealand's America’s Cup win: a well-earned victory or drinking games with team members seemingly vomiting up lamingtons? Luke Henshall explores the fine line between personality versus professionalism in the public eye....
A Labour Party scheme to recruit 85 overseas interns his week to campaign for the upcoming election has become a public point of discussion, generating much scrutiny of the party as a whole. What sort of message does this send out?...
Treating media interview as a date with Harvey Specter
March 24, 2017
A friend the other day was telling me about the value of mediation in settling disputes versus going through the courts system. They went to great lengths to point out that some people see the court as the place where they can put forward their argument over a particular mat...
Loading...
TAGS
communicationssocial mediaMikela DennisonGeorge Hulbertcontent marketingpublic relationsmedia relationsmessage developmenttendersmessagereputationDaniel McCabeadvertisingDylan BrownstorytellingbrandmarketingPRstrategyFacebookLuke HenshallRFPCartoonscontentcrisis communicationdigital marketingAthena Dennisaudienceawardsbid writingBlogBroader Outcomesdigital communicationsJournalistsSocialtechnologyThought leadershipTwitterwebsiteARAthenaClarityconstructioncoworkingfailsimageryInterviewsissue managementJasmine Kerkmeestermanagementmedia trainingpoliticsprocurementProduct marketingpropertysocial procurementstrategic adviceVRwellbeing2018AIauthenticityBay of PlentyBritomartbuilding consentcampaignscelebrityChristmasclickbaitConstruction Accordconstruction activityConversion optimisationCopywritingCorenetCTRDesigndigitaldisruptive technologyDonald TrumpdroneDwell timeearned mediaElectionemojiseventsExperiential marketingFacebook livefathersGoogleGuerrilla marketingHumanityvMachineinfluencersInstagramintegrated marketing communicationInternetKim BaldocklabourleadershipLinked Inmeasurementmedia interviewmetricsNeil GaughtnewslettersOAPsPensionersperception auditPersonal brandingphotographyPlatformPokemon Goreal estateremarketingreviewsRio OlympicsROIShed10Snapchatstakeholder engagementstealth marketingsustainabilitytestimonialsTipsTom FishburneTrendsUXVeroVideowebsite optimisationWhatsAppworkplace
Loading...