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Visual communication in business: thinking beyond words

At The Clarity Business, we use the written word to create clear and concise communication that helps businesses succeed – but we also offer a range of visual communication options for our clients, which can be tailored to suit different needs, environments and purposes.

Increasingly, businesses are engaging with visually-hungry audiences by getting smart, message-focused communications tools out into the market, driving traffic to websites and turning awareness into interest that can become the basis for a long-term business relationship. It is great to see businesses using visually creative ways to communicate key points, make important announcements, document company milestones or showcase a core offer.

Did you know that research shows people are 2 times more likely to engage with an online post that includes an image, and 12 times more likely to engage with a post or update that features video? Makes you re-think your options a little, doesn't it?

Video

Video is a powerful business communication tool that creates a visual point of difference and allows you to showcase your team, products, or offices to your audience in a fast-paced and interesting manner. Think of the slick Apple adverts that capture the imagination about what's possible to do with a phone, laptop or tablet.

We've worked with clients in the past few years to bring stories to life through video including tender submissions, product launches, and event showcases.

As video production becomes increasingly more cost effective and timely to turnaround, it's likely that businesses small to large will start realise the value in high quality video that can be used in a variety of settings. Video can be hosted on company websites, given to clients and prospects on disks and USBs with your branding and contact details, shown at presentations and seminars, and shared virally via social media and SEO.

For more reading around the value of video in business, we've curated some useful links for you to explore:

How to use video to market your business

42 online video content ideas for business marketing

5 clever ways your business can use video to drive traffic

4 key considerations for business-to-business video content

Photography

Getting the right shot cannot be underestimated.

Whether the photo is for a brochure, CV, website, tender submission, media kit, social media post, or to showcase a product, it is so important to get a high resolution, engaging image that communicates the tone, message and essence of the subject at hand.

We help our clients to get the most out of their time with a professional photographer, often preparing a shot list so we can ensure all the right moments are captured. Photography is also about being fit for purpose – what is the end use of the image? Who's going to see it? Do you need different sizes for online, print, media article?

These are all valid questions that need to be explored so you get the maximum benefit out of your photographer. We've compiled a few articles for you to peruse if you are thinking about engaging a professional photographer to help you shape your message:

The power of professional photography

Six benefits of using a professional photographer

3 benefits of professional photography

Design

People often underestimate the importance of good quality design. At The Clarity Business, we make it our business to advise our clients on their options in the design space: do you need a full-scale design resource, to create a brand and logo from scratch with all the brand collateral? Maybe you need an Annual Report or business publication made and want it to look professional and engaging. Whatever your need, it's important to understand the purpose of the exercise and who will be responsible for overseeing the project.

Working with a professional designer gives you the opportunity to produce a stunning publication or communication tool that you can be proud of and one that gets your target audience talking. Take a read of these articles for more on why you should consider working with a professional designer: Seven reasons to hire a graphic designer or 5 reasons why you should hire a professional designer.

Infographics

Gone are the days of massively long and tedious documents dominating the business-sphere: you can utilise infographic formats to simply and attractively offer complex information to those who matter to your business – they'll probably thank you for it!

Using infographics to tell a story, show how a process works, or to communicate key points from your Strategic Directions is a prime way to engage your audience.

We work with talented data visualisation experts who can take screeds of text and data, and turn it into a visually interesting document that your customers, clients, stakeholders and staff will enjoy using as a point of reference and source of information.

In case you missed it, we did a blog earlier this year about the value of infographics to shape the message of your brand – you can check out the post here if you are interested.

If you are looking for a way to visually communicate with your audience, and shape the message around your business and brand in an interesting and sharable way, then photos, video and graphics are a great way to take your communications to the next level.